Ken Way

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Ken Way

Ken is a highly experienced trainer, facilitator and performance coach who started his working career undertaking research in the field of sports psychology, where he completed projects for the UK Government’s ‘Sports Council’, amongst others, before joining a successful sports company. He continued his interest in psychology by training in psychotherapy, hypnotherapy, NLP and closely-related fields from where he graduated to provide training and coaching in both the business and sports’ worlds.

Ken is a regular speaker to groups and conferences – including recently to head coaches at Harvard University.
Published a book: Mental Master: Tried and Tested techniques for exceptional sports performance (560 pages).
Trainer for Samaritans 1993-1998.


Leadership Development
Building Influential Relationships
High Impact Teams
Effective Communication and Presentation Skills
Sports Psychology Applications


BSc (Hons) Applied Psychology, Universities of Cardiff, Liverpool and Derby
Post-Grad Certificate in Education
Certificate in Applied Cognitive Behavioural Theory

Certified NLP Practitioner, Master and Trainer
Certified Practitioner, Master and Trainer in Ericksonian
Certified Neuro-Semantics Practitioner
Certified Practitioner and Master in Time Line Therapy
Diploma in Integral Psychotherapy
Fellow of the Hypnotherapy Society